Every year during World Food Day, Swissôtel, in collaboration with SOS Children's Village, launches a series of campaigns that will raise awareness for children and families around the world. SOS Children's Village is the largest NGO that is working hard to tackle the global issue on a local level for the protection, care, and guidance of children worldwide, promoting to keeping families together.
World Food Day is celebrated to raise awareness for poverty and hunger, ensuring the need for food security and nutritious diets for all.
For 2019, this event also commemorates the incredible 20 years Swissôtel has been supporting with SOS Children's Village, continuing to help children in need feel loved, safe and living up to their potential. With this, Swissôtel, during October and November we have three activities lined up to help to raise awareness and raise funds.
yaean was tasked to develop the series of communication materials as a touchpoint for this campaign. Apart from the key visual (KV), the scope for the project included both online and offline campaign materials that focused on the three (3) promotions:
1. Special Room Offer
2. Kids Eat Free
3. World Food Day Special Menu
This was quite an interesting project for yaean to be involved in, taking what we are passionate about - children's rights - and incorporating that into our work.
Email us at firstname.lastname@example.org to learn more about similar projects!