Maintaining a strong brand presence is crucial for success in a competitive market. LOCTITE, a leading name in adhesives and sealants, identified the need for a unified exhibition style and cohesive brand image. This case study delves into the strategic development and implementation of the LOCTITE Sales Tool, designed to elevate brand awareness and engagement through meticulous planning, design, and flawless execution.

Planning and Defining a Unified LOCTITE Exhibition Style:

A Strategic JourneyBooth Design: 3x3 m and 3x6 m Configurations
The LOCTITE Sales Tool initiative's cornerstone was creating a standardized exhibition style. The goal was to ensure that every LOCTITE booth conveyed the same powerful brand message regardless of size. The planning phase involved:

• Comprehensive Research: Understanding the brand's core values and target audience to inform the design process.
• Design Blueprint: Crafting a versatile and scalable design adaptable to 3x3 m and 3x6 m booth sizes.
• Visual Consistency: Utilizing LOCTITE's brand colors, logos, and messaging uniformly across all booth elements.

These booths were designed to be modular, allowing easy assembly and customization depending on each exhibition's specific requirements.

Increasing Unified LOCTITE Brand Image and Awareness

Road Show Vehicle and Posters
Part of the toolkit is a standard minivan as a mobile way to take the brand directly to its audience via roadshows. This mobile unit was a traveling exhibition booth, bringing LOCTITE's innovative products and solutions to various locations. Key features included:

• Dynamic Display: Ample space for LOCTITE technical engineers to do on-site product demonstrations to engage visitors.
• Eye-catching Posters: Our strategically positioned posters on and around the vehicle are designed to captivate attention and effectively communicate key brand messages.