How does packaging have an impact on promoting products?
Henkel’s recently launched a campaign to be allow potential consumers and distributors to request samples of key LOCTITE adhesives for either of the two market segments – General Manufacturing and the MRO industries. For Yaean, the task was to design packaging solutions that meets the following criteria:
- Increase brand awareness of LOCTITE and expand market share in the manufacturing and maintenance industries
- Easy for distribution and packing center to identify or differentiate the two sets of samples
- Easy to ship and store
- On-pack information is easy to understand
The finished product consists of
- A translucent box with frosted matte finish so it is easy to see the content. The textured finish reduces the visibility of scratches from handling and reduces glare.
- A wrapper that holds all the on-pack information including the information of the contents.
- A trifold leaflet with details of the LOCTITE products suitable for the 2 markets.
The minimalist packaging emphasizes on the practicality and efficiency of production. High impact at low cost.
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