Just when you thought staying at the luxurious Pullman is already a perfect staycation, the experience is made even better when you can partake in your favorite LES MILLS workouts at the comfort of your hotel room.
Pullman recently collaborated with LES MILLS to make the latter’s famous On Demand program available to their guests via LES MILLS TV: an easy access to dynamic fitness content whenever they please, be it morning yoga before hitting the breakfast buffet or a quick cardio workout before heading out to a business meeting.
Fitness on demand.
We worked closely with Pullman to bring this concept into life by emphasizing what the hotel brand is known for which is to provide premium, high-intensity experiences for the inspired travelers.
Logo we designed was minimalistic yet with the brand’s sleek style intact.
Stylish, young and aspirational. Our KV depicts on-the-go professionals who take fitness and wellness seriously.
Pump up the power - a slogan to spice up the visual collaterals, encouraging guests to break a sweat!
Promotional materials were extensively set up at the Pullman.
▲ ELECTRONIC SCREEN
▲ Code Card
The program was accessed extensively during its running period proving how two exciting brands, albeit from total different categories, can totally jive to bring something exciting to the consumers.
What do you think of this partnership? Email us at firstname.lastname@example.org to learn more about similar projects!