yaean design shanghai: blog > Cardboard Coke Rack | graphic design, advertising, logo, visual identity, packaging, brochure and web design in shanghai since 2002

Coke has made this point of sale shelving system out of cardboard to, they say, reduce waste. Hey it's recyclable. And Coke will recover/reuse the systems from retailers - an industry first, they say. Of course, you could just get rid of these things completely and stack the bottles on existing shelves or the floor to be even more eco-friendly-like.