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Cardboard Coke Rack

cardboard point of sale shelves from coke

Coke has made this point of sale shelving system out of cardboard to, they say, reduce waste. Hey it’s recyclable. And Coke will recover/reuse the systems from retailers - an industry first, they say. Of course, you could just get rid of these things completely and stack the bottles on existing shelves or the floor to be even more eco-friendly-like.