yaean design shanghai: blog > Shoe Box Sustainable Reboot | graphic design, advertising, logo, visual identity, packaging, brochure and web design in shanghai since 2002

PUMA partnered with Yves Béhar to produce a new packaging system called the "Clever Little Bag". They claim it will save more than 60% of paper and water annually. It was a long project; for 21 months they studied boxes and systems. Finally getting rid of the box altogether and replacing it with the "Clever Little Bag". The new system uses 65% less cardboard than the standard shoe box, has no laminated printing, no tissue paper, takes up less space and weighs less in shipping, and replaces the plastic retail bag. Marv.