Where passion ignites creativity.
Yaean is a specialized creative agency in Shanghai that offers a wide range of design solutions. We bring your brand stories to life.
Feature Project
Henkel’s Career Carnival 2021
Feature Project
Pasta Goodness in 3 Minutes
How many varieties of pasta are there really?
Can you believe that Wikipedia lists about 179 different kinds of pasta, classified according to shape and size, stuffed or not, and even stretched! It is amazing!
There are, of course, the more common ones we see in the stores: Spaghetti, Coquillettes, and Penne.
This 2021, we helped the pasta brand Barilla launch a new campaign called the “3-minute series” which features three of their top variants: Spaghetti, Coquillettes, and Penne.
Feature Project
NDB Bank 10th Anniversary Brand Design
When the New Development Bank (NDB) entrusted us with creating the identity for its 10th anniversary, the numeral “10” evolved into more than just a marker of time. It became a powerful symbol of the bank’s journey—from its founding vision to its growing global presence. Our challenge was to design a visual narrative that balanced the weight of a decade of accomplishments with the forward momentum of the future. The result is a milestone emblem that bridges past, present, and progress.
Feature Project
No Limits with Annual Conferences
One of busier projects we did this year so far was for Henkel’s annual conferences (specifically for their Manufacturing and Maintenance Division; and Electronics Division).
We started from the ground making sure that we were able to encapsulate Henkel’s mission and vision in the main logo and slogan of the year’s event. After that was settled, we moved on to the executional points used on-site.
Feature Project
Red Dot Award 2019 | We Won!
We are ecstatic and crazy proud to announce our recent win at the Red Dot Award!
Red Dot Award is one of the largest annual design competitions in the world in search of exceptional creative work across different design categories.
Feature Project
Henkel’s Career Carnival 2021
Feature Project
Pasta Goodness in 3 Minutes
How many varieties of pasta are there really?
Can you believe that Wikipedia lists about 179 different kinds of pasta, classified according to shape and size, stuffed or not, and even stretched! It is amazing!
There are, of course, the more common ones we see in the stores: Spaghetti, Coquillettes, and Penne.
This 2021, we helped the pasta brand Barilla launch a new campaign called the “3-minute series” which features three of their top variants: Spaghetti, Coquillettes, and Penne.
Feature Project
NDB Bank 10th Anniversary Brand Design
When the New Development Bank (NDB) entrusted us with creating the identity for its 10th anniversary, the numeral “10” evolved into more than just a marker of time. It became a powerful symbol of the bank’s journey—from its founding vision to its growing global presence. Our challenge was to design a visual narrative that balanced the weight of a decade of accomplishments with the forward momentum of the future. The result is a milestone emblem that bridges past, present, and progress.
Feature Project
No Limits with Annual Conferences
One of busier projects we did this year so far was for Henkel’s annual conferences (specifically for their Manufacturing and Maintenance Division; and Electronics Division).
We started from the ground making sure that we were able to encapsulate Henkel’s mission and vision in the main logo and slogan of the year’s event. After that was settled, we moved on to the executional points used on-site.
Feature Project
Red Dot Award 2019 | We Won!
We are ecstatic and crazy proud to announce our recent win at the Red Dot Award!
Red Dot Award is one of the largest annual design competitions in the world in search of exceptional creative work across different design categories.







































